I had the opportunity to participate in Ogilvy Health’s 10-week summer internship program from June–August 2024 as a Strategy Intern. One of my key projects was for CeraVe, where we were challenged to answer the question: how can we connect our products to Gen Z? Working alongside Jackson Russell (Copywriter) and Evan Perry (Art Director), I led strategy — grounding our creative direction in Gen Z insights, cultural relevance, and brand alignment.